Motorola pulls custom Moto X engraving feature, focuses on quality control

The Moto X had its much anticipated annoucement a while back. But there seems to be a few black clouds in Motorola’s skyline, apart from the price tag, that is. The company has reportedly had to pull one of the features from its much-talked-about customisation offering. And that may be a slight problem, because the biggest point in the smartphone’s favour is the level you can customise it. 

Thanks to Motorola’s Moto Maker tool, users can decide which colour they want on the back plate, the front plate, on the accents and even on the wallpapers. There was also mention of custom engravings, which is similar to what Apple has been rolling out for its iPod line-up for years.

The last feature seems to have been pulled back by the company for now, though. The company is reportedly not going to offer this service at the time of the launch. According to PCworld’s JR Raphael, “Custom engraving won't be available on the Moto X at launch. During beta testing, the company determined the quality of the printing wasn't meeting its standards and decided to pull the plug on it for now.”

Motorola pulls the plug on custom engraving for the Moto X

There is no official word on when the customisation option will be offered again by the company. Motorola, according to the source, has said that it hopes to bring the same back “soon”. According to the company, the customisation feature was pulled to give the company time to work on the quality of the same. However, there may be another reason behind why this feature was pulled before launch. 

The Verge had earlier reported the Moto Maker came with a list of banned words which also included words like Apple, Samsung, Google or DROID. However, words like iOS, iPhone or Facebook reportedly get through the filter without an issue. 

Whether this has something to do with trademark violations or wanting to avoid having another company’s name on its devices will most likely remain unknown. All told, though, the idea of slapping on whatever you want on your smartphone is an appealing one, and it is hoped that Motorola will fix the problem soon.