Shopping portal Homeshop18 has revamped its website in order to offer an improved and simplified shopping experience to customers. Launched in 2011, HomeShop18 today has over 600 brands across 13 different categories. With this new look, it has synchronised all of its three mediums – Web, TV and Mobile.
The new look HomeShop18 website that boasts of some new features has been designed on a responsive model and is compatible with desktop, tablets, and mobile phones. The website now offers users the option of live-streaming the HomeShop 18 TV channel via laptops, tablets and mobile phones.
The new look HomeShop18 website that boasts of some new features has been designed on a responsive model and is compatible with desktop, tablets, and mobile phones. The website now offers users the option of live-streaming the HomeShop 18 TV channel via laptops, tablets and mobile phones.
All new look
Users can also view demo videos of the product they are interested in purchasing. This feature has been added to the service after gauging consumer behaviour through primary and secondary research, and feedback. One research said Indian online shoppers feel the need to be able to touch and feel a product in order to consider buying it and viewing images simply doesn’t cut it.
HomeShop18 now also sports an all new voice-enabled search bar. Shoppers can now simply give voice commands on the home page search bar in order for the website to throw up results. Once the order is placed, users will now be able to track it better. Important details like update of the order, the date and time of when it was placed, when your order was shipped and when it will be delivered will be displayed.
On the home page, you will now be able to go through product recommendations by the website. These products will pop up based on your browsing history. When you go to a particular product’s page now, you will be able to see more interactive features like reviews and whether or not the review has been helpful.
This is not the first time HS18 has forayed into design innovation. Before the new website design, HomeShop18 launched an interesting mobile shopping model called Scan N Shop at Delhi Airport in January this year which was followed by mobile apps for Android and iPhone users.
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