India has now become the world’s third largest online population, overtaking Japan once again, according to a new report. The country has recorded a huge 31 percent growth year-on-year in terms of unique visitors, with the current number of standing at 73.9 million people who access the Internet from a home or work-PC.
The data, revealed by a ComScore study titled “2013 India Digital Future in Focus”, points to the country featuring after China and the United States in the top Internet user population list. China tops the list with 348.17 million users while the United States comes in with 191.37 million unique visitors.
India’s online population growth year-on-year is second only to Brazil, which has recorded a 37 percent increase to account for 62.1 million unique users. An intriguing detail revealed by the report shows that 75 percent of Indian Internet users are below the age of 35. This basically means that India has the youngest online population among Brazil, Russia, India and China (BRIC).
India overtakes Japan as the third largest Internet user population (Image credit: comScore)
The heaviest Internet users are accounted for by men falling in the 25 to 34 year age bracket and women falling in the age bracket of 35 to 44 years. Overall female Internet users accounted for 39 percent of the Indian Internet population, though.
There is a considerable increase in Non-PC traffic growth as well. Mobile and tablet shares in India have now grown by 14.2 percent since the last year. Not surprisingly, the report states that handheld devices are now the preferred choice for many, especially on-the-go. Some of the most important forms of information accessed on handheld devices include updates on the weather, blogs as well as entertainment and music.
The fastest growing web category in India is apparel, surprisingly, which leads the race with 13.4 million unique visitors, amounting to an 85 percent increase from last year. The second in line is comparison shopping, rising to 52 percent and accounting for 11.1 million unique visitors. Another noteworthy observation in the report is the increase in the Indian blogging audience, rising to account for 35.9 million users, a growth of almost 50 percent. 26 percent of that traffic come from mobile or tablet users.
Social networking continues to grow in India, with Facebook leading the charge. The social network registered a 28 percent increase in the number of visitors in the last 12 months, with an average user spending 217 minutes on Facebook every month. Overall, 86 percent of Indian Internet users visit a social networking site. LinkedIn comes in at number two, recording a 58 percent growth year-on-year, while Orkut, Tumblr and Pinterest feature in the top seven list. The report also notes that 54 million Internet users in India now watch online videos on their computers. This represents a 27 percent year-on-year growth.
With a whole lot of data, it is clear that the Indian Internet usage is on the rise. While the age brackets still place the majority under the age of 35 years, it is still a considerable population that spends a lot of its time online.
The data, revealed by a ComScore study titled “2013 India Digital Future in Focus”, points to the country featuring after China and the United States in the top Internet user population list. China tops the list with 348.17 million users while the United States comes in with 191.37 million unique visitors.
India’s online population growth year-on-year is second only to Brazil, which has recorded a 37 percent increase to account for 62.1 million unique users. An intriguing detail revealed by the report shows that 75 percent of Indian Internet users are below the age of 35. This basically means that India has the youngest online population among Brazil, Russia, India and China (BRIC).
The heaviest Internet users are accounted for by men falling in the 25 to 34 year age bracket and women falling in the age bracket of 35 to 44 years. Overall female Internet users accounted for 39 percent of the Indian Internet population, though.
There is a considerable increase in Non-PC traffic growth as well. Mobile and tablet shares in India have now grown by 14.2 percent since the last year. Not surprisingly, the report states that handheld devices are now the preferred choice for many, especially on-the-go. Some of the most important forms of information accessed on handheld devices include updates on the weather, blogs as well as entertainment and music.
The fastest growing web category in India is apparel, surprisingly, which leads the race with 13.4 million unique visitors, amounting to an 85 percent increase from last year. The second in line is comparison shopping, rising to 52 percent and accounting for 11.1 million unique visitors. Another noteworthy observation in the report is the increase in the Indian blogging audience, rising to account for 35.9 million users, a growth of almost 50 percent. 26 percent of that traffic come from mobile or tablet users.
Social networking continues to grow in India, with Facebook leading the charge. The social network registered a 28 percent increase in the number of visitors in the last 12 months, with an average user spending 217 minutes on Facebook every month. Overall, 86 percent of Indian Internet users visit a social networking site. LinkedIn comes in at number two, recording a 58 percent growth year-on-year, while Orkut, Tumblr and Pinterest feature in the top seven list. The report also notes that 54 million Internet users in India now watch online videos on their computers. This represents a 27 percent year-on-year growth.
With a whole lot of data, it is clear that the Indian Internet usage is on the rise. While the age brackets still place the majority under the age of 35 years, it is still a considerable population that spends a lot of its time online.
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