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Saturday 24 August 2013

Google Play Store beats Apple App Store in app downloads but not revenue

Latest analytics data shows 10% more apps were downloaded for Android than iOS but the Apple App Store generated 2.3 times more revenue than the Play Store.
Google Play Store beats Apple App Store in app downloads but not revenue
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For the first time ever in a quarter, more apps were downloaded from the Google Play Store than the Apple App Store. According to App Annie, a site that deals with app analytics, the second quarter of 2013 saw 10% more apps downloaded for Android devices than iOS ones but the latter generated almost two and half times the revenue from app sales as compared to the former.

According to the report published by App Annie, the most app downloads from the Apple App Store came from the U.S., China, Japan, the U.K. and Russia. For the Play Store, the top five countries comprised of the U.S., South Korea, India, Russia and Brazil. In terms of revenue the countries that spent the most on apps from the Apple App Store were the U.S., Japan, U.K., Australia and China. For the Play Store the list included Japan, South Korea, the U.S., Germany and the U.K.
The report further highlights the fact that games continue to form the majority of all mobile app downloads. For the Play Store, games comprised a massive 80% of all app downloads while for the Apple App Store, that number was slightly less at 75%. Social networking and music apps saw the biggest growth on the Apple App Store while on the Play Store, communication apps and travel and local apps saw massive improvements. 

Source: App Annie via GSM Arena

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